I am changing the reward structure of the HomeTrend Influentials Panel. Up to now, members of the HomeTrend Influentials Panel who participated in the various different research studies received a modest cash incentive. I am changing to the type of incentive system used by the companies who manage large online consumer panels such as e-Rewards Opinion Poll, Zoomerang, and BzzMarketing. That is, the HIPsters will earn a certain number of points for each research study they participate in. For example, they earn $5 in HIP dollars when they take the weekly HIP online single-topic quickie survey and they earn $25 in HIP dollars when they take the longer, more comprehensive quarterly trend survey. They’ll be able to redeem their HIP dollars at the end of the year for the latest in cool housewares and home goods products.
To make this work, I am going to need to be able to offer the coolest and the newest housewares products to the HIPsters at the end of the year when they can redeem their points. That’s why I am initiating the HomeTrend Influentials Sponsorship Program. The Sponsorship Program is designed to be a “win/win” for the sponsors and for the HIPsters. It benefits Sponsors because it gets their products into the hands of the consumers who have tremendous influence over mainstream consumers. These are, after all, consumers who delight in talking with their family, friends, and co-workers about what’s new for the home and who are sought out by friends and family for advice on what to buy for their homes. It benefits the HIPsters because they’ll be able to get the newest coolest housewares and home goods products simply for participating in HIP research studies.
Here is how the program will work: Charter Sponsors will offer the HomeTrend Influentials Panel some of their newest, coolest products at no charge or at a significant discount. In promotional consideration for free and/or discounted product, I will prominently feature (including company logo, brief description of the company, and link to the sponsor’s web site) and heavily promote the Charter Sponsors on the pass-word protected HIP members-only HIPster.org web site.
Does this Sponsorship Program sound like something your company might be interested in? Send me an e-mail. Simply click on the e-mail link below my photo on the left hand side of this page.
